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Thursday, October 23, 2008

MOTOROLA • AURA™ by Motorola


AURA™ by Motorola: The Return of Artistry™
Inspired by luxury watches and handcrafted design, AURA™ is a unique handset that breaks convention and re-establishes artistry in mobile device design and manufacturing. Combining superb craftsmanship and a distinctive interface, AURA delivers a sensory experience that is second to none for those with refined tastes. From the moment AURA owners pick up their devices, they elevate their own experience in luxury and unmatched quality.

16 Million Colors
World’s first 16 million color, circular display with 300 dpi resolution in the mobile phone industry

62 Carat Lens
Created from Grade 1 62-carat sapphire crystal, one of the most scratch-resistant materials on earth

Meticulously Crafted
Stainless steel housing with chemically etched textures and patterns takes nearly two weeks to sculpt, etch and polish

Swiss-Made Main Bearing
At the center of the mechanical heart is a Swiss-made main bearing, which serves as the foundation allowing the blade to rotate with seamless precision

Custom-Engineering
Custom-engineered rotating mechanism has 130 precision ball bearings that drive the assisted-opening blade — like opening the door on a high-end luxury car. On the 100,000th opening, the blade glides with the same fluidity and grace that it did on its first

Tungsten Carbide Coated Gears
Gears composed of Rockwell 50-55 hardened steel are protected with the same coating used in high-performance racing engines

700+ Individual Components
Comprised of features including up-scaled, nickel-chrome-plated exposed screws

CrystalTalk™ Technology
CrystalTalkTM technology delivers supreme clarity and deep resonance to every single conversation an AURA owner has, even in noisy environments

Mirror Polish Finish
PVD coating, the same used when making luxury watches, gives AURA its polished, mirrored shine

Aluminum Keypad
Individual aluminum keys are formed, anodized, spin-finish applied and assembled

© 2008 Motorola, All Rights Reserved.

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